Lights, Camera, Action: Navigating the Challenges of Video Marketing for Your Business

Now more than ever, video marketing has become an indispensable tool for businesses looking to connect with their audience on a deeper level. From product demos to behind-the-scenes glimpses, videos offer a dynamic way to showcase your brand personality and value proposition. However, behind the polished façade of those engaging clips lie many challenges.

I was recently tasked with making a video 'showing my personality' to include on a landing page for a lead magnet. I wrote the script, downloaded a teleprompter app, and recorded a video, but somehow, it didn't save, and it's all been downhill from there. With numerous takes, dogs barking, loud cars in the street, and notifications mid-take, the result is a less-than-flattering video in which I look and sound like a stale bottle of (>>>). Very enticing for any potential new clients indeed. How could they possibly resist the opportunity to work with me after seeing that? I have lost the basic ability to read, much less look and sound engaging.

 

It is pretty incredible that a mature, intelligent person could be so intimidated by a rectangle in their hand masquerading as a mobile phone. The fear and second-guessing are real, folks, but why? How ridiculous!

 

So, I decided to research how to overcome this very real dilemma. It's safe to say I won't give up my day job to become an actor.

 

Let's dive into some of these hurdles and explore how to overcome them.

1. Stage Fright:

For many, appearing on camera can evoke feelings of stage fright akin to standing in front of a live audience. Suddenly, the spotlight is on you, and the pressure to perform can feel overwhelming.

Solution: Remember, it's okay to feel nervous! Start by practising in front of a mirror or simply reading a book to the camera. Focus on the message you want to convey rather than worrying about being perfect. Authenticity resonates with viewers far more than scripted perfection (but I still don't want to come across as a stale bottle of<<<).

 

2. Scripting and Delivery:

Crafting a compelling script and delivering it naturally can be extremely daunting while stumbling over words can detract from your credibility.

Solution: Keep your script concise and conversational. Practice reading it aloud to ensure it flows smoothly. Use a teleprompter app so you don't have to 'wing it'. Don't be afraid to inject some personality into your delivery (easier said than done) – your audience wants to connect with a real person, not a robotic spokesperson.

 

3. Reframe your Mindset:

Being on the internet can make you feel vulnerable to criticism and judgment. The fear of negative feedback can be a significant barrier for many.

Solution: Instead of saying you're nervous, tell yourself you're excited. You're excited to connect with your audience, share your content and show prospective clients how you can help them. Alternatively, don't look at the phone as an inanimate object, but pretend you are talking to a friend.

 

Of course, there is no such thing as perfect, so don't get hung up on the idea that 'practice makes perfect'. Practising and refining your skills will mean that speaking on camera will get easier with time, and the stale bottle of <<< will be replaced with a friendly and engaging human who can string basic sentences together.

 

This video will happen, so if you'd like to see the result, watch for posts about my new lead magnet, like and follow my socials or join my mailing list HERE.